Jeffrey Monteiro is the principal behind the design, content and philosophy of J. M. GENERALS. Monteiro trained as a fashion designer and has worked for many leading design houses around the world. Monteiro launched J. M. GENERALS in early 2014 in order to integrate design, craft and sustainable values in a new creative enterprise. Monteiro now designs, develops and collaborates on a range of responsibly made lifestyle products, produced exclusively made in the U.S.A. The minimal aesthetic extends to the ingredients in designed products, which are thoughtfully developed, domestically sourced and responsibly produced. J. M. GENERALS believes that the products we choose to enrich our immediate environment should be a reflection of our tastes and values, while having the least possible impact on the greater one around us.