Ariel Barbouth founded Nuchas in 2008 after falling in love with Argentinian fast-casual restaurants that only sold amazing empanadas. He set up his first commissary in Union City, New Jersey and in just 2 years, Nuchas went from complete anonymity to being awarded a much-coveted spot in the middle of Times Square. In 2013 the Nuchas Truck won the Vendy Award for Rookie of the Year, in 2014 they were awarded a People’s Choice Award, and in 2015 Nuchas expanded operations, opening a dedicated own 8000 sq ft USDA commissary. In 2012, Ariel was named Minority Entrepreneur of the Year by the Small Business Development Center of New York and in 2014, the Brooklyn Hispanic Chamber of Commerce named him Entrepreneur of the Year.