Shira currently lives in New York City’s Lower East Side with her feminist husband, Sam, and their two cats, Monkey and Meatball. Throughout her career, Shira Wheeler has explored the theme of art and commerce, distilling ideas into results-driven creative strategy, helping numerous brands craft and communicate distinctive stories on and offline. Now she is using her experience and expertise to help shift the understanding and perception of women’s health and sexuality with the launch of Oddo, a collection of organic, 100% cotton underwear. Oddo seeks to be a part of the ongoing conversation, but also to guide and lead discussion around what it looks like to be a woman in the 21st century.