Reuben Reuel was born and raised in Virginia Beach, Virginia. Growing up in a Christian family had a major impact on his life, Sunday became his favorite day of the week, as this was the day when he would witness women and men wear their most stylish clothes. In 2012, Reuben created his own clothing line, Demestiks New York, sold on Etsy.com. Demestiks New York is a New York based womenswear label dedicated to making clothing with a vintage flair while creating new classics. The fabric used for the line clothing is sourced from and manufactured in New York City’s Garment District in efforts to support local commerce and domestic manufacturers. Reuben’s business is helps women feel beautiful in how they dress, which makes the world a bit brighter.