We define good work as work that embodies the following eight principles:

Rooted in nature.

We are interdependent with the natural world, and recognize, as Wendell Berry writes, that, “the two economies, the natural and the human, support each other; each is the other’s hope of a durable and livable life.”

Honors diversity

Like a healthy ecosystem, we avoid monocultures, and know that our work is only successful when it recognizes and honors the diversity of the people and places of our communities.

Creates connection.

We work in ways that form and strengthen relationships. We are collaborative, not competitive.

Nourishes our full humanity

Our work is not just about earning money;  it shapes who we are and is how we express ourselves in the world. We strive to work in ways that engage our full mental, physical, and spiritual faculties, confer joy, and inspire.

Embodies integrity.

We offer products and services that are needed and of ethical and structural integrity. We have no secrets, as we can proudly stand by the quality of our work.

Is equitable.

We acknowledge that certain people have been unfairly victimized and disadvantaged by much bad work. Our work recognizes and aims to right these transgressions.

Grows appropriately.

We are aware of the impacts of our work, and grow only in ways that create benefit for all the people and places it touches.

Leaves room for emergence.

The only thing we know is that not everything can, nor will ever be known… and certainly not by us.. We strive to stay curious, be unattached, and leave space for the mystery.